In this video, Mr Aggarwal speaks about whether to have your own brand or not. 5 major things to be taken care of when you want to go for branding are: Is it profitable? Calculate the profit. Is it expandable? Can you expand it all over India? Can you it a brand name? Can you stamp your brand name over it? Is it sustainable? Can you run it for 10-15-20 years? Can you have things in huge quantity in it? Or you will have to be limited to a smaller quantity? After knowing all these things you can decide whether branding should be done or not.