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Turn your ideas into an MVSP. Innovation just took the backseat. Why? For most organizations, increasing churn rate and adding new customers takes precedence over developing futuristic products or features. The solution? A minimum viable product or MVP. An MVP involves developing a basic version of a product with core features, just enough to satisfy early adopters and gather feedback. It allows businesses to quickly validate the idea, test its feasibility, and iterate based on user input to create a successful final product. The buck stops with only building a product. To stay at least 1000 paces ahead of your competitors, you need to go from Idea to MVSP or a Minimum Viable and Sellable Product (MVSP). A minimum viable and sellable product goes beyond the notion of MVP. The circle of an MVSP is complete when it is both a marketable and sellable product.