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Sports Shirt Framing – A Basic Guide  Sport plays a massive part in many people’s lives. In the UK, it is football, rugby and cricket that draw the biggest crowds. Traditionally men’s sports, have in recent years seen women’s cricket and football, particularly, growing massively in popularity. Sport is on our televisions and radios throughout the year. Fans and supporters are incredibly loyal, and the amount of money spent annually on merchandising is an eye-watering figure.