One of the commonly used tools to implement bulk messaging in business units is SMPP services and SMPP application.A generally used acronym for short messaging peer to peer, this protocol uses an epic model to send and receive tons of SMS to the business audience. Throwing light on this model, SMPP protocol centers its functioning on two prominent entities naming SMSC and ESME. To establish this communication and smooth interaction between SMSC and external entities stands the concept of SMPP software. The SMPP software sits between SMSC and ESME acting as the pen pal and trading information to and from these entities. The smart intelligence of this software not only makes bulk messaging via SMPP services quickly and responsive but also effective.