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Source: https://www.techfunnel.com/martech/cause-marketing-campaigns/?utm_source=Off-page_RD&utm_medium=Off-page_RD&utm_campaign=RD

Category: Business

Tags: Cause Marketing Campaign

In the modern era of digital media, it is commonly assumed that the only marker for a successful marketing campaign is to go viral. Lush’s “Spy Cop” in the United Kingdom and the ALS Ice Bucket Challenge in America caught the attention of millions of people and went viral across Twitter. But “just like a business plan, a cause marketing campaign requires careful thought and a smart strategy,” (Causely.com)

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