IntentData.io, Inc. today announces that Chris Taylor, Marketing Director at Cybereason, has been awarded the first quarterly “Marketing Data Master Distiller” award for excellence in marketing data orchestration. Data has been a marketing theme for much of the last decade. Volume has grown, but often ROI is unclear. Companies are realizing that data quality, best practices, customer experience, data science, and the martech stack are all elements. Often companies expect their data to deliver in ways which it simply can’t. That’s a problem that emerging leaders are tackling in many companies.
