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How Email Automation Helps B2B Companies Generate More Leads? With the advancement in marketing automation, B2B companies are automating all their marketing campaigns. Different channels have seen tremendous growth but with the rise of 48% in email marketing subscribers, it's considered to be the best and effective way of generating more leads. Using a b2b mailing list, most of the companies are increasing traffic on their campaigns with personalized content and boosting the ROI with an effective B2B sales lead.