Category: Business

How to Effectively Monitor Search Engine Share of Voice for Organic Keywords? - mfilterit Information is widely available on the World Wide Web; however, finding relatable info has become convenient through search engines like Google, Microsoft, Bing, Yahoo, etc. The biggest benefactor in this circle of search engines is Google, with expected aggregate revenue of $256.74 billion by the end of 2022. Moreover, 92% of the global organic searches happen through Google, including 96% of the mobile organic searches. Traffic generated through organic search results is important to evaluate as it detects whether the Search Engine Optimization (SEO) efforts are paying off or not? It also evaluates whether the brand is easily discoverable, types of content mediums increasing brand visibility or awareness, percentage of competitor results versus your brand, etc. Monitoring and measuring the content medium aiding your brand’s visibility shows the Share of Voice of your brand vis-a-vis the competition. Organic search results often include blogs, news articles, videos, eCommerce platforms, etc., as content mediums. The biggest advantage of outranking competitors on organic keywords is that it reduces the ‘keyword to bid’ for an organization, which supplements the advertising efforts. Therefore, dominating search engines on organic results gives an edge over the competition. Share of Voice in USA, UAE, India, Saudi Arabia, Click here to read more: How to Effectively Monitor Search Engine Share of Voice for Organic Keywords?