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Have you ever wondered why everyone is constantly striving for a top spot on Google ranking? Why is it so important to rank high on Google, after all? Simply put, the position of a page in the search engine placement results have a profound impact on how much traffic it will generate. Generally speaking, most individuals will skip the very first 10-15 listings, with even fewer clicking through to the second page. Which is why the position of your website in search results (for certain search queries and keywords) is essential to your overall digital performance with organic visitors. In lieu of this, how can you guarantee that your target keywords are consistently given the greatest possible search engine placement? How will your website fare among hundreds of billions of webpages in the search index? We will explain all this and more in today’s post on search engine positioning, how it differs from Search Engine Optimization (SEO), and why your organization needs to optimize this process. Let us begin!