Category: Business

Google uses a variety of algorithms to evaluate which search results are relevant to consumers. However, Google does one very obvious and expected action: it looks to see if the search terms are present on your Web Placements! You must use terms and phrases related to those searches if you want to rank for certain inquiries. But your SEO experts will also make sure you don't overuse those terms: Google will not be impressed by "keyword spamming," and using too many keywords will not help you move up the ranks. It all comes down to balance!