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Global Bonded Magnet Market: Industry Analysis (2020-2027) The primary advantage of bonded magnets over its sintered counterpart is the promising mechanical performance. Two facts lead to increases in the rare earth magnets amount in the market in recent years are an increase in total energy product, as a basic standard of magnetic materials quality and cost-efficiency. The main reason could be the high cost of ceramic ferrite magnets. Ferrites are still dominant magnetic material in the market, but bonded magnets are becoming increasingly important and required, because of their advanced magnetic properties. Flexible bonded magnets are often used for advertising purposes, for instance as magnets for the fridge. While this looks like a secondary application of bonded magnets, it shows their characteristics to be ultra-thin and printable on a variety of images and text.