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Digital Advertising Trends in South Africa Market Forecast to 2023 The South African digital advertising market had total revenues of $357.3m in 2018, representing a compound annual growth rate (CAGR) of 23.2% between 2014 and 2018. The desktop segment was the market’s most lucrative in 2018, with total revenues of $198.2m, equivalent to 55.5% of the market's overall value.