A decade ago, a better product was enough. Today, in categories from banking to streaming to consumer electronics,…

Jasper Colin R…

Marked 2 months ago onto Bookmarks

Re-mark

Source: https://www.jaspercolin.com/resources/resource-details/products-don-t-win-loyalty-anymore-experiences-do

Category: Business, Technology, Gadgets

Tags: consumer insights, Consumer Behaviour, B2B Market Research

A decade ago, a better product was enough. Today, in categories from banking to streaming to consumer electronics, feature parity is the baseline. Apple, Samsung, Spotify, Netflix, they all keep up with each other fast.

You may like

Bookmarks

jaspercolin.com