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CRM (Customer Relationship Management) software does exactly mean – it’s a software application that helps companies manage their relationships with customers. CRM is a platform that connects different departments like from marketing to sales, sales to customers. This also organizes customers’ notes, activities, and metrics into one cohesive system. CRM cannot be defined without taking into consideration Saas and cloud computing, both work together to allow the CRM platform to be available wherever a user has an internet. Every user has easy and direct access to the client data they need. 5 most effective ways a CRM software helps you to close more sales for your business. -Contact Management -Better turnover time and conversion rate -Automation of Tasks -Marketing assistance -Inventory and after sales Support