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Channel sales is a sales strategy where a company uses a third party to sell its product to clients. Channel sales are directly opposite to direct sales, where your company has an in-house team that sells its products directly to clients, either online or through any other sources and from your own location. Channel Sales Management Strategies -Schedule a Check-In Cadence -Create Sales Deals Enablement Content -Align Your Company’s KPIs -Make use of Channel Sales Partnership Tools