Category: Technology

In channel sales, a company sells its goods and services through third-party partners. A channel partner is a company that distributes and sells a manufacturer’s product. Channel partners will include resellers, affiliate partners, distributors, value-added providers, resellers, affiliate partners, and independent retailers — basically, anyone who doesn’t work directly for your company. The process of finding partners is almost similar to finding prospects: First, your company needs to define what an “ideal partner” actually looks like. Let’s take a look at some of the points that your company should look for. -Similar Sales Process -High Technical Expertise -Aligned With Your Market