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Can CIOs ever understand the small attention spans and big priorities of the Centennials? How to lead the digital-natives well? Centennials, the first truly digital-native generation, has started entering the workforce. This generation is characterized as sharp, argumentative, with short attention span, is easily demotivated, and puts personal priorities and commitments over what the employer needs. How are CIOs planning to lead this new generation for the benefit of all involved?