Audient Company, a consumer data mining and marketing company, has been launched effective May 1, 2020. “The mission of Audient Company is to help clients gain an unparalleled understanding of their existing customers and prospects by providing real-time, key insights into their consumer data,” stated CEO of Audient Company, Don Morris. Mr. Morris went on to state that “Given the currently difficult global health environment, new customer acquisition will be challenging moving forward. Audient Company was formed with the ultimate goal of helping our clients optimize and profit more from the existing customers, plain and simple.”