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Source: https://www.esellerhub.com/blog/integrate-wholesale-d2c-channels/

Why Should You Integrate Wholesale in Your D2C Channels?

In lieu of all those pros and cons associated with D2C and wholesaling, a greater solution would be to balance these two channels for common benefits. For example, sales fluctuations; which are a common concern among direct sellers don't bother wholesalers who tend to have too many recurring and pending orders at any given time. Also, with intermediaries like distributors and stockists, you always have someone to share losses and expenses with. These arbitrators also take a part of your marketing and customer acquisition efforts off your shoulders.

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