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White Box Server Market Share, Insights by 2031 A white box server refers to customized servers that are either home built, or built by white box suppliers called ODMs (Original Design Manufacturers). White box can be customized or unbranded. White Box (unbranded) servers use the same or superior components as big-name manufacturers; however, some are available with customized capabilities at lower cost. The ease of customization enables for individual parts to be replaced, rather than replacing the entire server when equipment fails. White box servers are increasingly being used by Open Computer Project (OCP) developers. Major operating systems such as Windows Server and Red Hat Enterprise Linux along with visualization software can be run on a white box server.