While brands are bracing the negative impacts on the economy, they need to make sure they do not lose contact with their customers. The only way right now is through social media marketing and digital technologies to reach its people. The use of the internet and social media has seen a large jump in the lockdown and that is how all brands are trying to capture their existing market. There are multiple businesses in India and globally who are using social media at optimum, here are five brands whose social media efforts are making us go “wow”. They have used all the ways to be it minimization, features or influencer’s to get a hold on their customers and create engagement.