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When planning a digital campaign, it's important to target the right audience. You can't just rely on demographics like age, gender, or location. You need to understand your target audience's interests, needs, and pain points. Only then can you create content that resonates with them and drives conversions. Luckily, there are a number of tools and resources that can help you with this process. Google Analytics, for example, can give you insights into who's visiting your website and what they're interested in. Social media listening platforms can also help you keep tabs on the latest trends and conversations within your industry. With the right research, you can ensure that your digital campaign is targeting the right audience and driving real results.

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