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When most of us hear about ‘bridal make up,’ we tend to view it is an alien thing: one of those things that have recently been ‘imported’ from the western countries to the orient. But the truth of the matter is that efforts at beautifying brides have always been part of the Indian wedding culture since time immemorial. They may not always have been referred to as ‘make up’ efforts, but that is definitely what they always amounted to.