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What Makes Hotel Towels So Absorbent? It is important to use regular detergent from the store because pH is a big part of keeping towel performance at its best. If you buy detergent at the grocery store to wash your underwear and socks, it has a neutral pH. T & A textiles hotel towels are currently providing the best quality of towels for hotel business. Their premium quality is that they are absorbent and of good fabric.