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What is the Difference Between a Business and a Brand? • Business = product or service provider • Brand = emotional connection + visual identity + consistent experience • Why customers in Hyderabad pay more for brands than businesses The 90-Day Brand Building Framework by Onepoint61 Days 1 to 30: Foundation • Define brand purpose, values, and audience • Develop logo, colour palette, and typography • Write brand story and tagline Days 31 to 60: Presence • Launch or redesign website • Set up and optimise social media profiles • Create a content calendar Days 61 to 90: Momentum • Run initial digital campaigns • Collect early customer testimonials