martechcube
Marked 2 years 5 months ago onto Customer Data Platforms: What It Is and Isn’t
Source: https://www.martechcube.com/customer-data-platforms-what-it-is-and-isnt/
What is a Customer Data Platform (CDP)? - Every organization defines CDPs in a different manner mainly including or excluding certain features. Within our teams, we define CDP as a centralized, cloud-based solution that helps organizations understand their customers and enable personalized, consistent & real-time experiences across marketing, sales, and service channels.
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