As we all are trying to adjust with our new normal, the importance of digital transformation has become obvious. We have seen the significant change that consumer behavior has forced organizations across all verticals to revaluate their business models since the beginning of the pandemic. During the global lockdown, some marketers have recognized the opportunity to shift and provide additional value to their users while it has bought a lot of uncertainty to many businesses. The mobile-first companies that have captured the attention of an increasingly mobile society are kicking the traditional enterprise out of the competition. The truth of the matter is having a mobile presence has become vital to survival