User Experience Design, or UX design, is the process of creating digital interfaces that are intuitive, efficient, and enjoyable for users to interact with. It encompasses a range of elements, including usability, accessibility, visual aesthetics, and the emotional connection a user forms with a product or service. In the context of digital marketing and web development, integrating UX design means aligning the goals of attracting, engaging, and retaining users with the design and functionality of a website or digital platform.