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Source: https://vereigenmedia.com/frictionless-content-syndication-leveraging-intent...
Use intent and content to color your marketing approach! Through seamless integration, capture audience attention with precision to maximize quality leads.
To drive maximum inbound leads with more possibility of converting them into customers, content syndication is the most essential core feature for it. Via using intent data efficiently, content syndication places more emphasis in the operations. Sending the right message to the right audience refines them based on their preferences and choices, improves the quality of leads and saves resources for companies. Let's see how it works!
Understanding Content Syndication
Content syndication entails broadcasting content, whether in the form of blog postings, articles, or videos, across different media channels in order to reach more people and have a greater influence. Traditionally, friction has been inherent in this process, making the reach to the target audience less efficient.Nonetheless, the modern era has seen advancements in technologies that when appropriately used in conjunction with data, it is now easy to optimize content syndication strategies with little or no friction.
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