To understand what marketers mean for SEO content, it is helpful to break it down into several components: "SEO" refers to the search engine optimization or website optimization process so that people can easily find it through search engines such as Google. "Content" refers to any information that exists on the Internet and can be used on the Internet (more about the various types of content below). So put these two concepts together: SEO content is any content created to attract search engine traffic.