Twitter is an amazing platform for booking the online presence of you and your brand. A potent Twitter marketing strategy will help you reach a large audience in the online world and create a buzz in the offline world. Undoubtedly, an effective Twitter marketing strategy is something all businesses are employing lately, regardless of size. But what exactly this Twitter Strategy is, and why does it matter so much? If you have always wanted to know the answers to these questions, we have you covered.