Today, many businesses develop and build their audience through social media. One way to reach your audience is to utilize hashtags. By using popular hashtags on Twitter, you can engage with your target audience. Once you have a good following, you can contact companies that align with your company's values for potential partnerships. After all, an engaged following means that they are more likely to buy from you! Hashtags are simple to use on Twitter, but it's best to keep in mind that most popular hashtags are usually brand-specific or event-related. That means it might be difficult for users who aren't affiliated with a specific company or event to get their content noticed by others using those same hashtags.

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