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Thanks to the rapid boost in e-commerce and digital marketing, SEO has become the talk of the town. Be it an established business or a small business taking its first steps, SEO is equally crucial and critical in the digital performance of a brand. As a newbie in the digital world, it often seems overwhelming to digest all the science of SEO, be it rankings, conversion rates, or boosting site traffic. But believe us, it is not a science that cannot be mastered.