whydonate
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Source: https://whydonate.nl/en/blog/moves-management-for-nonprofits/?utm_source=SBM...
The term moves management is commonly used by non-profit organizations to describe the process of moving a potential donor from cultivation to solicitation. This is the action an organization takes to establish relationships and attract new donors. A moves management strategy basically manages major donor relationships. It helps guide donors towards making a major gift. It involves tracking and engaging with them as they interact with your organization.
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