Source:
https://blog.melissa.com/en-in/global-intelligence/customer-data-validation-to-stop-fake-accounts
Stopping Fake Accounts Starts with Smarter Data Validation Did you know that in 2022, ecommerce fraud at a global level led to a staggering loss of around $41 million? And since fake accounts are often the channel for fraudsters to make illegal transactions or abuse membership benefits, it is necessary to nip the issue in the bud. This is the reason why embracing customer data validation as your primary defense against malicious attacks makes sense.




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