Statistics say there are over 3.5 billion smartphone users in the world as of 2020 and to keep up with their expectations for something new and unpredicted, businesses are putting to use gravitational technologies for personalized user experiences. Mobile phone devices control our lives like nothing else and it doesn't seem like a huge deal to many. From when the morning starts to until when the day ends and we sleep, we're on our phones around the clock. From setting our alarm clock on our phone to waking up listening to it, being engaged on social media to enjoying music and videos on your phone, reading a book, clicking selfies to googling every important question to not so important ones - a mobile device has taken over all aspects of our lives.