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The Spain pet insurance sector is facing challenges that will limit its growth. Pet owners have a limited understanding of pet insurance, which limits market growth and demands education on its benefits. Some pet owners assume that pet insurance is unnecessary if their animals are healthy. It is critical to shift this mindset and prioritise financial security. Policy limits and exclusions, such as breed-specific restrictions or exclusions for pre-existing conditions, dissuade potential customers. Addressing these constraints and providing more flexible coverage alternatives are critical. Another issue is consumer price sensitivity, as pet owners assess premiums against perceived value.