Social media management involves handling a brand's online presence across platforms like Facebook, Instagram, Twitter, and LinkedIn. It includes creating and scheduling content, monitoring interactions, and engaging with followers. A well-managed social media presence helps build brand awareness, foster customer relationships, and drive business growth. Effective social media management also involves analyzing performance metrics to refine strategies and ensure consistent messaging. Tools like Hootsuite or Sprout Social help streamline these tasks, making it easier to monitor multiple accounts, track trends, and optimize content. Ultimately, successful social media management keeps brands relevant, responsive, and connected to their audience.
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