Social media analytics refers to collecting and analyzing audience data from social networks to improve strategic business decisions for growth. These are the metrics that will help you evaluate your Social Media Marketing strategy on both a macro and micro level. In addition to helping, you see how social media contributes to your larger business goals. It enables companies to comprehend their strengths and weaknesses and take appropriate corrective action by gauging user sentiment & spotting trends. Brands use this information to enhance their products and services, benefiting their customers. JCR can act as a social listener and track what your customers want and their preferences. Visit to know more: https://cutt.ly/1QVo30O