Snap Pixel marks a considerable attempt to capture direct response advertisers. Find out how it can be crucial for a social media marketing strategy.
At the time when Snapchat introduced adverts within 2014, the social media company bound to neglect adverts that were awfully unappealing and targeted. Now, it seems that the times of "targeted advert free Snapchat" are over. The social media company has planned to roll out Snap Pixel, a conversion tracking tool which will enable the advertisers to articulately measure the traffic driven to the brand's website through the Snapchat advert. On adding the pixel code, the advertiser are going to be ready to track the conversions stemmed from the Snapchat referral traffic.