Search engine optimization, or SEO, is a technique used to improve websites. Over the past few years, local SEO, often known as map SEO, has been more popular. It differs from generic SEO in that it calls for a customised and deliberate strategy. Local searches benefit the most from it. The best products and services should be available in people's neighbourhoods. They use Google to search for local companies because of this. It can help small companies attract neighbourhood clients. Therefore, local SEO has a lot of importance.