Salesforce Digital Engagement for Better Customer Interactions
The top-notch services that successful companies offer to their clients are what set them apart from the competition and help them build a strong customer base. More than half of consumers worldwide, or 56%, believe that customer service plays a significant role in their decision to choose a company and their loyalty to it. Customer expectations increased as the company expanded. The volume of questions, grievances, and information requests started to rise through various channels, becoming occasionally impossible to manage manually. The customer service staff eventually became overburdened and had a hard time keeping up with the influx of messages. Instead of focusing on more important duties, like generating new leads, they spent the majority of their time responding to customer inquiries.
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