Salesforce Chatbot Integration: How it Can Help Improve Lead Qualification and Conversion Rates
Every incoming inquiry is not meant for your business. Hopefully, every business understands that. This is why businesses focus on identifying if a potential customer is for your business or not. And this entire process is called lead qualification.
The interest level in your business offerings is also identified in the process. This is done by collecting unique lead information from leads. This includes their requirements, pain points, budget, and purchasing power.

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