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Sales Operations: Roles, Responsibilities and Best Practices Think of any successful team from any walk of life, and you will notice that they all have one thing in common: incredible leadership. Let’s take the example of a rowing team. Their leader, or the coxswain, sits at the stern of the boat to help steer the way and direct the rowers’ rhythm. Without a leader, even the most influential athletes in the world would suffer from a lack of direction, and fail to achieve their fullest potential. A sales operations department is very much the coxswain of a sales team. In this comprehensive guide, you’ll learn what a sales operation is, why it’s crucial to your sales infrastructure’s success, and how you can build your very own sales ops team.