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Sales operations is able to create and manage an ideal sales process by technology collaboration, leveraging the data and insights, data analysis to create a sales strategy, keeping an eye on the performance of sales and sustainable development in the company. Highlights of the Sales Operation – functionality and best practises -Training to the Sales Team -Sales briefing responsibilities -Technology based tools implementation -Communication documentation -Data management -Lead Management -Forecasting -Sales Tactics -Collaboration -Sales Team Support -Define Your Mission Statement