Promoting your brand takes many forms. From SEO to content marketing and even paid advertising, there are many options to choose from. And all of these options have one key commonality: they need content. There are only so many ways you can repurpose product photos.

Having the resources and capability required to execute is a challenge for most. As many as 86% of businesses agree it's one of their biggest challenges.

Fortunately, for even the most resource-strapped businesses, user-generated content can be an effective way to get the content you need to execute your plans--and with minimal cost.