Primary market research is the pursuit of first-hand information about your market and the customers within your market. It's useful when segmenting your market and establishing your buyer persona. With Primary Research, our goal is to provide first-hand information to you through interviews of target demographics, round table discussions with your target audience, surveys from a wide range of polls, and focus groups under controlled as well as uncontrolled conditions. Connect with JCR and Enable Faster, accurate & thoughtful business decisions with technology-driven primary research.