The ongoing pandemic COVID 19 has impacted the lives of everyone. Not only individuals but every business is facing the effects of it. It has changed the way we spend our time and everyone we know now spends major time online. No newspapers delivered at your homes means no print advertising. The lockdown and curfew in many areas have led to no movement thus, outdoor advertising too has to stop. The only marketing that works best right now is what will be done through digital media.