Category: Services

Tags: technology market research

New research from Grail Insights suggests that while “Break Up Big Tech” is a red hot political topic, consumers aren’t demanding that Facebook, Google, Amazon, Uber, and other tech giants be broken up. At least not yet. Judging by last week’s Democratic debate, you’d think anyone with a smartphone was standing ready to storm the Google gates and demand an end to monopolistic rule. Nearly fifteen minutes was devoted to the question: “Do Facebook, Amazon, and Google need to be broken up?” The candidates’ responses varied with respect to what “breaking up” means and what the proper level of oversight should be while agreeing, in principle, that a problem exists. But from a consumer perspective, while consumer trust in Big Tech is shaky at best, a recent study by Grail Insights under Technology Market Research suggests that Americans are reluctant to call for breakups.