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Native Advertising is blending your paid advertisements into the form and function of the content around it. MTLB specializes in this form of online marketing by helping brands position themselves in the consumer’s mind and driving consumers to take desired action. Native Advertising is blending your paid advertisements into the form and function of the content around it. MTLB specializes in this form of online marketing by helping brands position themselves in the consumer’s mind and driving consumers to take desired action.